now, pour this oil on etsy

### **Title:** *Pour This Content on Etsy*
#### **Genre:** Comedy/Drama
#### **Logline:**A group of struggling artists and creators band together to turn their quirky ideas and unconventional crafts into a successful online business, navigating the challenges of entrepreneurship, friendship, and the chaotic world of e-commerce along the way.
#### **Plot Highlights:**
1. **Introduction:**   - **Protagonists:**     - **Sophie:** A creative, yet disorganized artist in her early 30s, who dreams of making a living from her art but is stuck in a dead-end retail job.     - **Jake:** A tech-savvy but cynical graphic designer who’s disillusioned with the corporate world and looking for a way out.     - **Maria:** A crafty, always optimistic DIY enthusiast who loves making handmade goods but lacks the confidence to sell them.   - **Setting:** The film is set in a vibrant, artsy neighborhood where the protagonists all live in the same apartment complex. The story unfolds in their cramped, quirky apartments, local markets, and eventually, the virtual marketplace of Etsy.
2. **Inciting Incident:**   - **The Big Idea:** After another soul-crushing day at work, Sophie discovers that her unique, hand-painted mugs are a hit with friends. Encouraged by Maria, she decides to try selling them online. Jake, overhearing their conversation, suggests they all team up to launch an Etsy shop to sell their combined creations—art, crafts, and designs.   - **The Leap:** Despite their initial doubts and fears, the trio decides to take the plunge and start an Etsy store together, naming it "Pour This Content."
3. **The Journey:**   - **Learning the Ropes:** The team quickly realizes that running an Etsy shop is harder than they thought. They struggle with everything from product photography to managing customer expectations and dealing with difficult buyers. Each member brings their own set of skills—and quirks—to the table, leading to both hilarious and heartwarming moments.   - **Growing Pains:** As their shop gains traction, they face a series of challenges, including copycats stealing their designs, a major shipment getting lost, and a viral social media post that brings in more orders than they can handle. The pressure begins to strain their friendship as they navigate the ups and downs of their newfound success.
4. **Conflict:**   - **Creative Differences:** The group starts clashing over creative direction—Sophie wants to keep things handmade and authentic, while Jake pushes for more digital products to scale the business. Maria feels caught in the middle, just wanting everyone to get along.   - **Burnout:** As the holiday season approaches, the stress of fulfilling orders and maintaining quality leads to burnout. Sophie considers quitting and going back to her regular job, fearing that they’ve lost the original spirit of why they started the shop.
5. **Climax:**   - **The Big Sale:** In a last-ditch effort to save their shop and friendship, they decide to host a live-streamed sale event, where they showcase their products and tell the story of their journey. The event is chaotic, funny, and full of unexpected moments, but it brings them closer together as they rediscover their passion for creating.   - **A Turning Point:** The live event is a success, attracting new customers and rekindling their enthusiasm. They realize that while scaling their business is important, staying true to their creative vision and supporting each other matters more.
6. **Resolution:**   - **New Beginnings:** With a renewed sense of purpose, the group decides to restructure the business to balance creativity and growth. They set new boundaries to prevent burnout and start focusing on what makes their shop unique.   - **A Happy Ending:** The film ends with the team celebrating their first year of success, not just as business partners but as friends who have learned to navigate the tricky world of e-commerce and entrepreneurship together. Their Etsy shop continues to grow, but now with a clearer sense of identity and community.
#### **Themes:**- **Creativity vs. Commerce:** The film explores the tension between staying true to one’s artistic vision and the pressures of turning a passion into a profitable business.- **Friendship and Collaboration:** It highlights the importance of teamwork, compromise, and mutual support in the face of adversity.- **The Entrepreneurial Spirit:** The story celebrates the challenges and rewards of entrepreneurship, especially for small creators trying to make their mark in a competitive market.
#### **Tone:**The tone is light-hearted and humorous, with a mix of quirky, feel-good moments and relatable struggles. The film has a colorful, whimsical visual style that reflects the creative energy of the characters and their work. It’s a celebration of creativity, friendship, and the power of small businesses in the digital age, with a narrative that is both inspiring and entertaining. The humor is warm and character-driven, making the film a joyful and uplifting watch.